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For creators or influencers, it could be a personal story, a tutorial, or a point of view you’ve never shared before. It may be an age-old marketing tactic, but sharing exclusive content is a bonafide way to increase your views - especially if it’s something useful or interesting to your community.įor brands, this could be an exclusive 24-hour discount code. Tactic #3: Share Exclusive Content on Stories

TIP: Use Later to schedule your Instagram stories ahead of time. “Lots of people recommend this, but I just haven't been able to replicate results consistently.” “We didn't see anything that was out of the ordinary for us,” shares Lindsay.

Later’s social team has also experimented with taking a short hiatus to see if this had any impact on story views. Using Later makes it easy to schedule Instagram stories at the times that drive engagement. We’re not entirely sure why this works so well - but trust us, it does. “Adding a new story at hour 22-23, right before the rest of our stories expire, gives all of them an extra boost in views.” This tried-and-tested tip comes straight from Later’s Social Content Lead, Lindsay Ashcraft. Tactic #2: Add an Extra Story at the End of the Day One of the quickest ways to boost your stories' views is by adding an engagement-driving sticker (such as a poll, emoji slider, or quiz) to the very first story you share. Tactic #1: Add an Engagement-driving Sticker to Your First Story Tap Into Instagram's Close Friends Feature Here are four ways to cut through the noise and increase your Instagram Stories views:Īdd an Engagement-driving Sticker to your First Story Stories are also incredibly popular, making it tough to cut through the noise and get more eyes on your content.įortunately, you can "hack" the system. They’re full of fun engagement-driving features, offer a quick route to DMs, and are super personable in nature.

Instagram Stories are a major tactic for community-building and brand affinity. Tap Into Instagram’s Close Friends Feature